Our october collection is here, so hang around :)
Nau mai, haere mai
Hometown Hero looks to Toi te Huatahi for another way of thinking about personal style. To communities who learned to make, mend, feed, clothe, laugh and lead because things needed doing. People who could look at whatever was available and see what it could become. Clothing was shaped by necessity. It produced ingenuity, material intelligence, humour, colour, and style.
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Up cycled materials Everything unique
We’re Hometown Hero. We bring together local makers and creators to make clothes that are beautiful, belong to a place, and make use of what’s around us.
Inspired by the resourcefulness of the hoko hoko, we believe good clothes don’t need to start with something new. They can come from what’s already here. Reclaimed textiles, unexpected materials, big colours, bold textures, and a bit of imagination.
Every month, we release a new collection of 20 pieces, made by local makers and creators. On the 22nd of each month, the drop goes live and the pieces are yours to shop.
Each collection is limited, with one-off pieces and small runs made from what’s available. Once they’re gone, they’re gone.
People-made, locally made, and shaped by the places we call home. That’s Hometown Hero.
October's drop
Catalogue Preview is live!
Purchasing opens Thursday, Oct 22 at 6.00 pm NZDT
(or 5.00 PM for VIPs).
First Drop
22 oct
collection
ss - 2026
Accessories
A beautiful range of handmade
accessories, including upcycled tote bags, handcrafted jewellery, and unique hats from creative local designers. Each piece is completely unique and made to last.
Light Knits
Vibrant, open-stitch knits created for effortless summer layering. Made by local hands with contrasting textures and playful palettes to keep you warm when the coastal breeze sets in
Apron Wrap Tops
Lightweight apron-style wraps built for hot summer days and festival sun. Easy to tie, fully adjustable, and made from breathable, one-of-a-kind heritage textiles
